Political Strategy of Adnan Purichta Ichsan Yasin Limpo in the 2015 Election of Regent and Deputy Regent of Gowa Regency
DOI:
https://doi.org/10.58835/jspi.v5i1.435Keywords:
Strategy, Politics, Youth,, Primordialism, CampaignAbstract
Various strategies were carried out by Adnan Purichta Ichsan Yasin Limpo as a young politician who participated in the contest for the election of the regent and deputy regent in Gowa Regency using an independent path, always criticized with various issues, namely primordialism, having a tough opponent, namely the King of Gowa and as a young man who was considered inexperienced. These issues sparked debate, discussion, and public attention at the stages of the regent election in Gowa Regency in 2015. This study uses a qualitative method with a case study design. The data collection method uses in-depth interviews with informants who have adequate capacity and capability. The research instrument uses interview guidelines, and uses a recording application from a mobile phone. Data analysis techniques by means of data collection, data transcription, data selection, data analysis, triangulation, and drawing conclusions. The results of the study show that Adnan Purichta Ichsan Yasin Limpo was successfully elected as Regent for the 2016-2021 period as a portrait of the success of young people. However, the predicate of primordialism could be lost after Adnan Purichta Ichsan Yasin Limpo conducted a Judicial Review to the Constitutional Court. In addition, to fight the King of Gowa, Adnan Purichta Ichsan Limpo must choose the right deputy, use youth issues to legitimize his identity, rely on great communicators, package a persuasive campaign, campaign in the form of dhikr and prayer, rely on volunteer loyalty, and disseminate information through online and offline media to boost his popularity and electability.
Downloads
References
Asmar, Abd. Rais. Reskiyanti Nurdin, Tri Suhendra Arbani, Febrianto Syam, Muhammad Ikram Nur Fuady, & Fauzi Hadi Lukita. (2021). The Patterns and Influences of Women’s Legislative in Simultaneously General Elections in Indonesia. International Journal of Criminology and Sociology, 10, 912–920.
Castells, Manuel. (2003). The Power Of Identity: The Information Age, Economy, Society and Cultural (Vol. 2). Blackwell Publishing.
Castells, Manuel. (2010). The Power Of Identity (2nd ed., Vol. 2). Blackwell Publishing.
Cohen, Jean. (1999). Trust, Voluntary Association and Workable Democracy: The Contemporary American Discourse of Civil Society. In Democracy and Trust (pp. 208–248). Cambridge University Press.
Fernando, Antonio, & Dwi Windyastuti Budi Hendrarti. (2021). Hubungan Antara Ikatan Primordial, Identifikasi Kepartaian Pemilih Dan Pemahaman Program Calon Legislatif Dengan Pilihan Politik Etnis Tionghoa Di Dapil DKI Jakarta III Dalam Pemilu Legislatif DPR Ri 2. Junal Politik Indonesia, 7(1), 23–38.
Firmansyah. (2008). Marketing Politik: Antara Pemahaman Dan Realitas. Yayasan Obor Indonesia.
Heryanto, Gun. Irwa Zarkasyi, & Zaenudin A. (2012). Public Relation Politik. Penerbit Ghalia Indonesia.
Husain, M. Najib. La Husen Zuada, & Dewi Anggraini. (2021). Political Primordialism Post-Reformation in Indonesia . International Seminar Social Science, Humanities and Education (ISSHE), 1–6.
Kun Maryati. (2014). Sosiologi. PT. Tiga Serangkai Pustaka Mandiri.
Kustiawan, & Rumzi Samin. (2020). Primordialism and Voting Behavior of Malay Ethnic duringthe 2005-2015 Riau Islands Governor Election . Society, 8(2), 372–389.
Mukhlis. (2007). Teori-Teori Psikologi Perkembangan. Psikologi Press.
Musthafa, Walid S. (2013). Strategi Pemenangan Pasangan Rahudman Harahap-Dzulmi Eldin (Elit Birokrat) Pada Pilkada Kota Medan Tahun 2010. Universitas Indonesia.
Nasution, Noviantika. (2006). Bobolnya Kandang Banteng: Sebuah Otokritik. Penerbit Suara Bebas.
Sapphira, Tengku Ananda, & Pitriani. (2025). Primordialisme dalam Pemilihan Presiden dan Caleg Bagi Pemilih Kritis di Tanjungpinang Barat. Sosial Simbiosis, 2(1), 156–178.
Schroder, Peter. (2005). Strategi Politik. Frederich-Nauman-Sstiftungfuer die Freihet.
Sejati, Satryo Pringgo, & Ahmad Burhan Hakim. (2023). Politik Primordial dan Politik Identitas Dalam Perkembangan Demokrasi dan Politik Lokaldi Indonesia. JOSh: Journal of Sharia, 2(2), 154–163.
Shils, Edward. (1957). Primordial, Personal, Sacred and Civil Ties: Some Particular Observations on the Relationships of Sociological Research and Theory. The British Journal of Sociology, 8(2), 130. https://doi.org/10.2307/587365
Sosrohadi, Somadi, Muhammad Syukri, & Andri Arismanto Sosrohadi. (2024). Unveiling Political Persuasion: Speech Acts in the 2024 Indonesian Presidential Candidates’ Speech Texts. ELS Journal on Interdisciplinary Studies in Humanities, 7(1), 170–179. https://doi.org/https://doi.org/10.1016/j.heliyon.2022.e12218
Surahmadi. (2016). Strategi Pemenangan Politik Pasangan Idza-Narjo dalam pemilukada kabupaten Brebes periode 2012-2017. Jurnal Politika Universitas Diponegoro, 7, 91–111.
Romadatama, Edha & Anyualatha Haridison. (2018). Primordialisme Dalam Pemilihan Bupati Dan Wakil Bupati Kabupaten Kotawaringin Barat Periode 2017-2022. Wacana: Jurnal Ilmu Sosial Dan Ilmu Politik , 5(2), 57–64.
Rosit, Muhammad. (2011). Strategi Komunikasi Politik dalam Pilkada. Universitas Indonesia.
Rupesinghe, Kumar. (1996). Governance and Conflict Resolusion in Multi Ethnic Societies. Dalam Kumar Rupesinghe and Valery A Tishkov Ethntcttyy and Power in Contemporary Morld. In Kumar Rupesinghe and Valery A. Tishkov (Ed.), Ejournal UNMUS (1st ed., Vol. 1, pp. 22–23). United Nations University Press .
Venus, Antar. (2012). Manajemen Kampanye: Panduan Teoretis dan Praktis dalam Mengefektifkan Kampanye Komunikasi (4th ed.). Simbiosa rekatama Media.
Wardyaningrum, Damayanti. Ramadhanty Pratiwi, Elin Fitriyanti, Priska Febi Hikmawati, & Rafi Herjuno. (2023). Interactional Communication in Developing Digital Marketing during Pandemic Era. Komunikator, 15(1), 68–79.
Yani, Muhammad Turhan, Choirul Mahfud, S.A.P. Rangga Sa’adillah, Mohammad Reevany Bustami, Maskuri, & Ahmad Taufiq. (2022). Advancing the discourse of Muslim politics in Indonesia: A study on political orientation of Kiai as religious elites in Nahdlatul Ulama. Heliyon, 8(12), 1–8.
Daherman, Yudi. & Happy Wulandari. (2024). Simulacra Politics: Digital Advertising for the 2024 Presidential Election on Social Media. Journal La Sociale, 5(2), 411–419. https://doi.org/10.37899/journal-la-sociale.v5i2.1113
