Comparative Study of the Role of BUMN and the Private Sector in Empowering Digital-based MSMEs in Pangandaran Regency
DOI:
https://doi.org/10.58835/jspi.v5i1.398Keywords:
Partnerships, MSMEs, Comparative StudiesAbstract
The digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in Pangandaran Regency faces several challenges, including limited technological understanding, market access constraints, and financial limitations. To address these challenges, state-owned enterprises (BUMN) and private sector entities have initiated training and coaching programs to empower digital-based MSMEs. However, comparative studies on the effectiveness of these initiatives remain limited. This study aims to (1) assess the impact of training and coaching on the performance of MSMEs supported by BUMN, (2) evaluate the impact of similar programs on MSMEs assisted by the private sector, and (3) analyze the differences in their effectiveness. Employing a descriptive comparative method with a quantitative approach, this study surveyed two MSME groups: those assisted by BUMN and those supported by private enterprises. The findings indicate that training programs conducted by BUMN significantly enhance MSME performance, while private sector training has a positive but statistically insignificant impact. Conversely, coaching activities provided by private companies exhibit a stronger influence on MSME performance compared to BUMN. Although differences exist between the two groups, they are not statistically significant. These findings highlight the need for optimizing training and coaching methodologies across sectors to maximize MSME empowerment. Future research should explore additional influencing factors and incorporate qualitative approaches for deeper insights.
Downloads
References
Alhempi, R. R., & Harianto, W. (2013). Pengaruh pelatihan dan pembinaan terhadap pengembangan usaha kecil pada program kemitraan bina lingkungan. Media Riset Bisnis & Manajemen, 13(1), 20–38.
Aristanto, E. (2020). Peranan Strategis Bank Pemerintah (BUMN) dalam Pemberdayaan Pelaku Usaha Mikro dan Kecil. 1, 1–8.
Christiana, Y., Pradhanawati, A., & Hidayat, W. (2014). Pengaruh Kompetensi Wirausaha, Pembinaan Usaha dan Inovasi Produk terhadap Perkembangan usaha. Diponegoro Journal of Social and Politic, 1–10.
Efendi, M. (2003). Pembinaan Ekonomi dan Budaya Indonesia. Jakarta: PN Balai Pustaka.
Ghassani, N. (2015). Kemitraan Pengembangan UMKM (Studi Deskriptif Tentang Kemitraan PT.PJB (Pembangkit Jawa Bali) Unit Gresik Pengembangan UMKM Kabupaten Gresik). Kebijakan Dan Manajemen Publik, 3(2), 142–151.
Ghozali, I. (2008). Structural equation modeling: Metode alternatif dengan partial least square (pls). Badan Penerbit Universitas Diponegoro.
Ghozali, I., & Latan, H. (2012). Partial least square: Konsep, teknik dan aplikasi SmartPLS 2.0 M3. Semarang: Badan Penerbit Universitas Diponegoro.
Harini, S., Pertiwi, S. R., & Rochman, N. (2015). Peningkatan Kualitas SDM melalui Pelatihan dan Pengaruhnya terhadap Peningkatan Pendapatan. Media Pengabdian Kepada Masyarat Qardhul Hasan, 1(April), 49–65.
Irawati, R. (2018). pengaruh pelatihan dan Pembinaan terhadap Pengembangan Usaha Kecil. Junral JIBEKA, 12(1), 74–82.
Katadata. (2022). Google : Potensi Ekonomi Digital Indonesia Terbesar di Asia Tenggara (p. 2025).
Kominfo. (2022). UMKM naik kelas, UMKM go Digital. Kementerian Komunikasi Dan Informasi. https://www.kominfo.go.id/content/detail/41205/umkm-naik-kelas-umkm-go-digital/0/artikel
Marjukah, A. (2022). Pengaruh Pelatihan Pemasaran Digital Terhadap Kinerja UMKM pada Masa Pandemi Covid-19. Jurnal Keuangan Dan Bisnis, 20(1), 1–12.
Masita, T. E., Sumantri, P. E., & Agustina, A. W. (2023). Pemanfaatan Media daring bagi UMKM desa Padaherang di era 4.0. 02(01), 109–115. https://doi.org/10.56681/wikuacitya.v2i1.71
Mudjiarto, M. (2014). Pengaruh Pembinaan Manajemen Usaha Terhadap Kinerja Usaha Mitra Binaan PKBL PT Jasa Marga. Jurnal Ekonomi Universitas Esa Unggul, 5(2), 1–8.
Nugroho, W. A., & Iryanti, E. (2023). Pengaruh Pelatihan , Pembinaan dan Keterampilan Wirausaha Terhadap Kinerja Pelaku Usaha Mikro Kecil Menengah Kabupaten Sidoarjo. Journal of Management & Business, 6(1), 88–94. https://doi.org/10.37531/sejaman.v6i1.2916
Sihombing, P. R., & Arsani, A. M. (2022). Aplikasi Smart PLS untuk pemula (A. Rasyid (ed.); ke-1). Dewangga Energi Internasional.
Sukriani, N. (2017). Pengaruh Pelatihan Terhadap Kinerja Pelaku UMKM Binaan Lazismu Pekanbaru. Diklat Review: Jurnal Manajemen Pendidikan, 1(3), 124–128. https://www.ejournal.kompetif.com/index.php/diklatreview/article/view/163
Suparnyo, Wicaksono, A., & Ariyani, W. (2013). Model Pemberdayaan Usaha Mikro Kecil Dan Menengah ( Umkm ) Melalui Program Corporate Social Responsibility ( CSR ) Pada Industri Rokok Di Kudus. 6(September), 29–39.
