Edukasi Bahasa Asing bagi Pelaku UMKM dalam Mendukung Pariwisata Berkelanjutan di Banda Aceh dan Aceh Besar
DOI:
https://doi.org/10.58835/nawadeepa.v5i2.735Keywords:
MSME entrepreneurs, Foreign language education, Sustainable tourismAbstract
The low level of foreign language proficiency, particularly in English, among Micro, Small, and Medium Enterprises (MSMEs) in Banda Aceh and Aceh Besar is one of the obstacles to supporting sustainable tourism development, especially in serving foreign tourists. This community service activity aims to improve the functional English language skills of MSME actors in order to strengthen the community-based and sustainable tourism services. The implementation method used a participatory approach based on the needs of partners, including hands-on practice and mentoring. The material focused on Aceh tourism vocabulary, everyday communicative expressions, and cross-cultural communication strategies in tourist interactions, product promotion, and customer service. This activity involved 10 MSME actors around the tourist areas of Banda Aceh and Aceh Besar. The results showed a significant improvement in the participants' English language skills and increased confidence in offering products and services. The output was an increase in the capacity of MSME human resources and the strengthening of their role in the sustainable tourism ecosystem based on local Acehnese wisdom. This activity has the potential to be replicated as a model of applied foreign language education for MSME actors in other tourist destinations in Indonesia.
References
Agustina, D. P., & Handayani, A. (2025). Pengaruh Literasi Keuangan, Efikasi Keuangan dan Demografi terhadap Minat Investasi Pasar Modal pada Mahasiswa Prodi Manajemen Universitas Muhammadiyah Gresik. Jurnal Mahasiswa Manajemen, 6(02), 1–22.
Arifin, M., Zufwani, R., Hidayat, I., Jiron, F., Rifki, A., & Rofiqi, M. (2024). Branding UMKM dan Pengembangan Wisata. Seminar Nasional Hasil Pengabdian Masyarakat (SENIAS), 8(1), 1–7.
Bobanovic, M. K., & Grzinic, J. (2011). The Importance of English Language Skills in the Tourism Sector: A Comparative Study of Students/Employees Perceptions in Croatia. Almatourism-Journal of Tourism, Culture and Territorial Development, 2(4), 10–23.
Bunyamin, B., Munfaqiroh, S., Setyawan, S., Utami, N. N., Zuchroh, I., Murtiningtyas, T., & Kadarusman, K. (2025). Pelatihan Bahasa Inggris Menghadapi Turis Asing bagi Pelaku UMKM Kampoeng Kajoetangan Heritage Malang. Jurnal Pengabdian Masyarakat Bangsa, 3(5), 1972–1976.
Evelyna, F., Rhamdhani, I. M., & Mahyuzar, H. (2025). Penerapan Participatory Action Research untuk Meningkatkan Strategi Pemasaran UMKM Alumni Inkubasi Pemkab Kebumen. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 6(4), 2050–2059.
Hairunnisah, A. I., & Rosalina, A. (2026). Integrasi Pembelajaran Bahasa Inggris dan Modal Sosial dalam Pengembangan Ekonomi Desa Wisata. Jurnal Manajemen Pendidikan, 11(2), 1926–1936.
Mason, P., Augustyn, M., & Seakhoa-King, A. (2023). Tourism Destination Quality and the UN Sustainable Development Goals: tourism Agenda 2030. Tourism Review, 78(2), 443–460.
Menggo, S., Su, Y. R., & Taopan, R. A. (2022). Pelatihan Bahasa Inggris Pariwisata di Desa Wisata Meler. Widya Laksana, 11(1), 85–97.
Permadi, K. S., Selamet, I. W. A., Yonce, A. F. E., Paristha, N. P. T., & Jompong, E. (2026). Penguatan Kapasitas SDM Pariwisata Melalui Pembelajaran Bahasa Inggris dan Simulasi Tour Guiding di Jatiluwih. JUPAMU: Jurnal Pengabdian Masyarakat Multidisiplin, 1(3), 317–332.
Purba, P. M., Wuryaningrat, N. F., & Ombuh, I. W. (2025). Peningkatan Kemampuan Literasi Keuangan, Manajemen Pemasaran Berbasis Digital dan Komunikasi Berbahasa Inggris sebagai Upaya Revitalisasi Perekonomian Pariwisata di Pantai Rumbia. Jurnal Pengabdian Masyarakat Multidisiplin, 9(1), 130–144.
Rahmi, N. (2017). Kajian Ekonomi Pariwisata Syariah Kota Banda Aceh. Jurnal Samudra Ekonomi Dan Bisnis, 8(1), 577–589.
Rakhmyta, Y. A., & Nurmalina, N. (2023). Penyuluhan Bahasa Inggris Bagi Masyarakat Di Destinasi Wisata Sabang. JPMA-Jurnal Pengabdian Masyarakat As-Salam, 3(2), 41–46.
Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12–21.
Rivalni, R., Putri, W. G., Salsyabilla, V. T., & Wardani, W. (2025). Pengembangan Dan Upaya Ekonomi Kreatif Melalui UMKM Dalam Meningkatkan Potensi Pariwisata. Seminar Nasional Pariwisata Dan Kewirausahaan (SNPK), 4, 394–403.
Sari, N., Salsabila, A., Amanda, S., & Hardianti, A. (2025). Pengembangan ekonomi kreatif dalam meningkatkan potensi pariwisata. Seminar Nasional Pariwisata Dan Kewirausahaan (SNPK), 4, 454–461.
Widodo, H. P., Fang, F., & Elyas, T. (2022). Designing English language materials from the perspective of Global Englishes. Asian Englishes, 24(2), 186–198.
