Strategi Inovasi Packaging dan Branding “Waroeng Mama Aakif”
DOI:
https://doi.org/10.58835/nawadeepa.v2i2.177Keywords:
Innovation, Packaging, BrandingAbstract
The aim of the Community Service program is to optimize Waroeng Mama Aakif's packaging and branding innovation strategy in order to find a more diverse target market and be able to expand its market reach. The methods to be used in this activity are: observation method, discussion method, lecture method. The stages in implementing this service include the following activities: field surveys, debriefing and association, mentoring, monitoring and evaluation. Activities in the training by providing material regarding innovation strategies for packaging and logos at Waroeng Mama Aakif have a positive impact on developing and marketing their products because they already know the tricks and tips from the speaker's presentation.
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